Del Reid loves Buffalo sports. The co-founder of the “Bill Mafia” can be seen any given Sunday rooting for the Buffalo Bill, no matter their record. But Del had a greater purpose, helping those in need. In an age where people turn to crowdfunding to help offset medical expenses while their family battles cancer and other illnesses, Del found a way to tap into Buffalo’s sports fanbases to raise awareness and funds.

All through the power of t-shirts. This week on Latitude Del Reid talks about 26shirts. A t-shirt company with a sense of greater good.