When Tod Martin started his agency he had a desk. And long nights.

Today, he has multiple offices that bare his name in lights. This week on the podcast, hosts Nate Benson and Darren Treadway talk with Martin Group Founder Tod Martin about growing a premiere branding and communications agency, innovations his company has made, what it takes to succeed in a competitive market, how to methodically scale and letting the entrepreneurial spirit flow through leadership.

This episode of Latitude is presented by the University at Buffalo School of Management Center for Leadership and Organizational Effectiveness, in collaboration with 43North, and with support from the Alumni Association.