This week, the Latitude podcast will make you hungry. That’s intentional. Sorry, not sorry.

We’re talking tacos, ice cream, coffee, and changing hundred-year-old street vending laws in Western New York with Lloyd Taco founder Pete Cimino. Pete talks about ditching his career as a math teacher to make tacos in a truck in a city that didn’t want him to do it. What started as an idea on paper has turned into four trucks, two brick and mortar restaurants, an ice cream brand and a coffee brand. What was the journey to get all of that accomplished? You don’t want to miss this episode of the podcast because it’s a textbook definition of perseverance in the marketplace!