External communications and messaging can be one of the elements of startups that can easily get overlooked in the daily grind of running a business, raising money and improving products.
But without a communication plan and key messaging, startups can be caught unprepared for success in the eyes of the public with inconsistencies of flubbed media interviews.
So this week on the podcast we chat with PR professional Matt Davison from The Martin Group and Martin Davison Public Relations. Matt has experience in public and private sector public relations and has handled PR fires both big and small. He sat down with host Nate Benson this week to provide some free advice for startups looking to craft and maintain company messaging and PR strategy.