Adrian Dayton was a successful lawyer who could have spent the rest of his career in a courtroom doing the things lawyers do.

But then he was fired. So, in the middle of the worst economic downturn since the Great Depression, he started consulting law firms on social media.

He toured the globe with his successful tips on how firms can attract more clients with the power of social media. He could have spent the rest of his career as a successful consultant.

But that wasn’t enough for Adrian. He wanted to build something bigger than him, with a lasting legacy.

This week on the podcast we talk with Adrian about his software startup Clearview Social and how, as it turns out, a software company is a lot more expensive to run than a consulting firm.