Class of 2014


KeepUp helps businesses find, build and grow social media using a proprietary algorithm and machine learning. It pulls out the most important conversations to a business and then allows them to send real time, personalized ads directly through our platform.



Lauren Washington


Dream vacation destination?

Lauren Washington: I plan all of my vacations around food, so right now Thailand and Italy are pretty high up on the places I want to go!

What about moving to Buffalo was most surprising?

LW: How friendly and inviting everyone is here. When people say they want to get together, it’s not just a passing comment as it can be in NYC, they really mean it!

What 3 personality traits do you think a successful entrepreneur should have?

LW: Entrepreneurs should be creative, organized and flexible. As an entrepreneur, you are essentially in the business of ideas. It takes a level of creativity to generate those ideas, while organizational skills allow you to truly act and deliver on those ideas. Flexibility is also extremely important as you agilely adjust your ideas along the way in order to deliver as external factors evolve and more information becomes available.